Marketing

Marketing is about how organisations position themselves, communicate value, and build trust over time. This section looks at brand strategy, audience insight, digital channels, and measurement with a focus on how marketing supports growth and reputation.

Experts on Marketing

Ya Hui Zheng

Marketing Assistant

At Global Neighbours, Ya Hui supports the areas of corporate identity and marketing, with a strong focus on cross‑cultural understanding, China‑related perspectives, and digital content.

Marketing

Ya Hui Zheng

Marketing Assistant

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